“With the rise of mobile commerce and the shift to digital shopping, shopping apps have become a part of consumers’ daily lives,” he argues. Singh warns that retailers lacking a mobile app will find themselves eclipsed by their rivals. They can also use push notifications to reinforce messaging and nudge shoppers towards a purchase or a return to the store. Retailers can offer benefits such as loyalty programmes and personalised services. Consumers engaging with brands through an app can be offered an improved customer experience, plus advantages such as faster purchases and stronger connections. In a survey of 150 consumer-facing businesses, it found mobile apps were delivering, on average, conversion rates three times’ higher than online stores, and average order values that are 50% higher. “The app also has to be able to interface with all of the third parties integrated into the existing e-commerce set up, so our job is to make that easy.”Īppbrew’s research certainly makes the case for moving forward with a mobile app. “Retailers need their apps to replicate the look and feel of their web stores,” Singh explains.
However, Singh believes Appbrew’s ease of use and unrestricted set-up are important differentiators – the platform supports an unlimited number of custom pages and complete layout customisation, for example.
Appbrew is certainly not the only low-code provider operating in this market – platforms such as Tapcart and Plobal are also signing up customers in what is a competitive landscape.
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