

Off-the-shelf solutions are developed to cover some needs of many companies, meaning that there may be features and functionalities you need that they cannot support. You may find that the customization you need is difficult or impossible to implement with a product, or that the required effort is too great compared to developing a custom solution. Some products allow customization, but it’s important to evaluate the degree of customization required to satisfy your company’s needs. Many companies have specific requirements that off-the-shelf solutions can’t address, and need the flexibility to adapt and change as goals shift and new requirements arise. Below, we examine the key characteristics of a custom approach to help you understand the options available before jumping into development. Many of these businesses claim that the client maintains total control of their project but that’s not always true with the amount of limitations it presents. White labeling a mobile app product allows businesses to sell directly to clients. You might be lucky and discover an off-the-shelf product that suits the needs of your company perfectly- but this isn’t usually the case. These products are a smart option for companies who don’t have the time or expertise to develop custom apps.

This is because they are personalized to suit business needs and address a specific set of users rather than providing a solution which caters to a larger group with varying requirements. The first, and arguably the most important question to ask is whether to build a custom mobile app or use an off-the-shelf product.Īnother report reveals 72% of companies plan to continue investing in custom mobile apps. However, many companies are often uncertain about how to proceed with mobile app development.

A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency.
